Out of touch with the American Music Awards

In yet another sign that my age is not the primary target demographic of advertisers, popular culture, and now music, I watched the American Music Awards tonight and failed to recognize three of the four award-winners featured in a half-hour time frame.

The ones that I did recognize were: Whitney Houston, who received the International Music Award, for her lifelong impact on the music industry. It was pointed out that she has had 7 number one hits and has sold 170 million records. Many of these were from the 1980s, when she sang such hits as "I Wanna Dance with Somebody" and "How Will I Know?" She is now old enough to receive a lifetime achievement-type award, and, although she may have have "work" done to not appear as if she's aging, she has gotta be in her early 40s. She is no spring chicken.

Jennifer Lopez was the other singer I recognized. She was introduced by the "Let's Get Ready to Rumble" boxing announcer and then she pranced down an aisle to a makeshift stage wearing a boxing robe. She sang a song that had something to do with this boxing theme, but I can't remember its name. It was pretty bad, and I felt strange for knowing who she was, but not being able to name a song she sings. I'm making her connection mostly through Ben Affleck.

I could not recognize most other nominees and performers. One woman, who was dressed oddly in a panty hose-like outfit (even covering her eyes)took a microphone stand, simulated breaking glass and then played a piano that was partly on fire. She performed and then was nominated for the Best Artist award. I would be really concerned if she won.

Special effects seemed to be loom large on this night, as other performers, including J Lo, featured explosives on stage. The audience seemed to like it. I wonder if the TV audience did.

I don't remember, really, specifics about the American Music Awards when I was a kid, but I think Kenny Rogers and Neil Diamond may have won some awards. A few years ago, James Taylor won an award, I think, for being old. I recall John Mayer winning an award several years ago, too, for "Your Body is a Wonderland." (Almost typed "Wonderful," there.)

It's weird, though. I listen to top 40 radio pretty often and know bands' names, yet the bands featured tonight were... I don't know... not from top 40. Maybe they're from the rap/dance station genre. Not into that anymore. Stations I listen to which say they're oldies now play 80s music, which is old, but not that old. This is discouraging.

Kings of Leon - who I have heard of and like - was up for Artist of the Year, along with the psycho-looking woman performer. But, again, three of the four nominees were unknown to me. Not like I matter, anyway. I'm 36, nearly 37, and getting to the almost middle age part of life. Advertisements, like for iPhones and TMobile, the sponsor of tonight's event, aren't meant for me. People in my age bracket are just not that influential.

Now, when I watch the Nightly News, and the ads for cholesterol medications come on... now that's closer to my reality. Sadly.