Wednesday, February 11, 2009

Musical cards

The idea that cards now have music - and cost $6 - is an intriguing thing. You'd think people wouldn't spend that kind of money on one card, particularly in this awful economy. But then you stop for a few minutes in the card aisle at the grocery store or CVS and listen to "All Night Long" by Lionel Richie, which I listened to today, and so you say, "Screw it, I'm buying that card" - even if you don't give it to anybody.

My son Ethan happens to like these cards. Too much. He can stay in the music card area for 20 minutes and look inside every one multiple times. He's not really good about putting the cards back where they belong. Alison, who is one and a half, also likes music cards. She picked one out today for mommy for Valentine's Day that she refused to let go of when the cashier asked for it. She held in during the whole car ride home, opening and closing the card about 25 times, so it'll be a miracle if it still works come Saturday.

You have to hand it to Hallmark, though. Pretty smart company. They purchase a huge display with the music cards - and put it in a much more prominent place than the regular cards with actual sentiments. And suckers like me, who like music and have little kids who like music, keep buying them.

Six dollars is pricey for a card, but they are cool. I have one on my desk at work that has a picture of Steve Carrell of the Office talking about "reverse psychology."

'Reverse psychology is an awesome tool. I don’t know if you guys know about it, but basically you make someone think the opposite of what you believe and that tricks them into doing something stupid. Works like a charm."


More cards with sounds/music:
http://www.hallmark.com/webapp/wcs/stores/servlet/article%7C10001%7C10051%7C/HallmarkSite/GoldCrownStores/lp_songcards%7Cstores

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